Our Top Tools: MailChimp
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A while back ago, popular blogger, strategist, and friend Chris Lema, wrote a blog about email marketing because so many people were raising the white flag of email (He writes about email often). You see, people say email marketing is dead. They say email is a fading tool. They say there are other things in your arsenal that are better for you and your business, and you know what; they’re right, but they’re also totally wrong. Email marketing is not dead, it’s different. With the coming of age of project management tools like Slack and Wrike, the game has changed. Because you now have in-line communication on current and upcoming projects, email must change and in deed, has changed. That’s why Google switched things up through their email platform Gmail. Conversations are organized better, task management is integrated, and with Google, everything is integrated meaning your life is simpler.
But email is NOT dead.
It’s not dead, but it is different. And because it is different, we need to adapt to it. These two reasons should explain quite clearly for you why email is not dead, and then we will give you a partner that will help you leverage email to communicate your message effectively.
- Everyone has email. Stop what you are doing right not and ask the friends around you, “Do you have an email.” You can hear them laughing, right? It’s because they have email. They still communicate via email. They still subscribe to blogs via email. They still log into Facebook, Twitter, and dozens of other sites via email. And you know what – they probably film their taxes by email as well.
- Everyone has access. Right after you ask your friends if they have email, watch their next action. Betcha it’s reaching out to grab their phone. You know, the phone they have that’s connected to the internet 24-7. It’s the one they read news on, check social media with, and … oh yeah; to check email on.
Email is different. Use it.
Because email is different and will continue to grow more different as it responds to market demands, you need a capable partner who has figured out how to make things work right here, right now. That partner is MailChimp. MailChimp is more than just an email marketing platform. It’s an email marketing platform wizard, with all sorts of built in magic. Magic like time zone delay sending, so you can send to your audience at their right time: their time. Magic like automation, so when people sign up to receive your news in their inbox daily or receive regular updates from you, they receive a polite “Thank You” in their inbox. Magic like analytics, so you can see who opens your email, who clicks what and how many times, and how you can respond to your specific audience as they respond to your email. Only thing is: this isn’t magic; it’s a reality, and MailChimp wants it to be your reality.
From our own in-house experience, we can tell you a few things: For us, email is alive and well, and helping us respond better to our audience. Emails via MailChimp have allowed us to have a wider audience, as our audience has shared it with their friends, thus expanding our reach and give us a greater and growing audience. We could go on, but the goods on email with MailChimp is simple: It just plain works. It works for us, and it works for our audience. And when that happens, everyone wins.
Bottom line.
Email is not dead, it’s different. It’s up to you to leverage that to share your story better. Because you desire to reach your audience right where they are at, figure out a way to capture not only their attention, but their passion for doing exactly what you’re already doing. Figure out how to do that, and you win; you both win. And you know what – we know MailChimp can help you do that.