Our Blog Works for You
Leaders like you read our blog on a weekly basis. Read each post, download the audio version, or have the site read it to you. I want to make sure you understand this: I am here to serve you, and that's the goal of this blog. Here you'll find helpful, contextual posts that relate directly to the current climate of ministry and marketing. If there are more ways I can serve you or you think there is an article that could use some more depth, please reach out and let me know.
Pitch, Please
The Four Step Framework to Present Your Pitch and Seal the Deal In this workshop you will learn the four step framework that has helped create sustainable ministries and businesses for pastors and Christian leaders across the US. Join Russ Cantu as he walks you through the framework, discusses the process with ministry leaders like…
What Church Marketing is, and is Not.
Church marketing is an intentional communication strategy between a church and their community. It is not slimy or gross, unless you or your church are. Church leaders have often found the concept of church marketing to be rife with deceit and therefore kind of a disgusting approach to reaching their neighbors. Therefore they abandon their…
Marketing Funnels Don’t Work
Or rather, “Funnels Just Don’t Work… as Expected.” The old marketing funnel assumes a linear life, while the new model understands life is organic and the message is in orbit of the receiver. The old marketing model would funnel the message to the receiver through a segmented approach. Though these approaches would vary, the methodology…
How to Use a Priority Process Template
If you have been over-worked, over-stressed, and just plain done with life as it is right now, there is a way forward that will bring you life and a sense of relief, so you can choose joy. You might be wondering, “Where is all this writing coming from?” Well, as I mentioned before, I just…
How to Really Win at Whatever You Do
I just wrapped a successful first-year season coaching high school lacrosse at my daughter’s school. It was the inaugural season for girl’s lacrosse and we weren’t expected to do much. In fact, coaches and club leaders told me I would fail, that our season wouldn’t amount to anything, and that the girls would just plain…
Create Space for Everyone Looking for Space (Immunocompromised)
My wife Sarah is immunocompromised. For the past several years, our family has been in and out of lockdown, wearing masks from cloth to N95, being among a crowd while masked and distanced, and hugging our family members in hazmat suits. Can you relate? For a lot of my friends, Covid has been a mild…
"You have nothing to prove and no one to impress." - Larry.
I talk about margin a lot. I think some of it comes back to how I was raised, but most of it is how I went through ministry stressed and just plain tired for so long. So I learned how to say no and set proper priorities, learned to value the right thing in life, and really, learned to breathe easier. Maybe you're there now, and maybe, just maybe, you need some margin in your finances, relationships, time, and life too.
