Our Blog Works for You
Leaders like you read our blog on a weekly basis. Read each post, download the audio version, or have the site read it to you. I want to make sure you understand this: I am here to serve you, and that's the goal of this blog. Here you'll find helpful, contextual posts that relate directly to the current climate of ministry and marketing. If there are more ways I can serve you or you think there is an article that could use some more depth, please reach out and let me know.
Remove Every Obstacle
When public speaking, they tell you to remove whatever obstacles are between the speaker and the audience. When you do this, it creates a better bond and an opportunity for the audience to more easily lean into the communicator. Yet, you will also notice that in most cases of public speaking, the speaker still uses…
The Value of Video
Your money and efforts show your values. It has been said over and over: “Your checkbook and calendar show your priorities.” A few months ago we were meeting with a copywriter, and he said something that caught all of us off guard. He said that our website and offerings were good; really good. But he…
3 Keys to Video Announcements That Work
“What did you shoot it on?” Film makers will unanimously tell you this is their least favorite question. And they hate it for a good reason. Film is about sharing a story. It’s about communicating. It doesn’t matter if you are shooting on an iPhone or a Red Epic, it is about creating content that makes a…
SEO Best Practices cont…
If you read part one of this two-part series, you read that the first three critical pieces of SEO are: 1) For you to narrow your focus, 2) match your copy with your SEO, and 3) make your SEO Twitter perfect. This means that instead of casting a wide net over a large audience, you are…
SEO Best Practices
Search Engine Optimization For the majority of churches and non-profit organizations, SEO is a either largely unknown or an incredibly scary and an unattainable fantasy. True, it can be a bit complicated, but if you hire the right people or learn how to to do it on your own, you can actually become pretty good at…
Consistency is King
Despite what you have heard, let us say it again: content is NOT king, consistency is. You hear stories all the time in our industry about difficult clients who are more than difficult to please. This kind of just comes with the territory. For us, we take it as it is, and help bring our clients to the…
"You have nothing to prove and no one to impress." - Larry.
I talk about margin a lot. I think some of it comes back to how I was raised, but most of it is how I went through ministry stressed and just plain tired for so long. So I learned how to say no and set proper priorities, learned to value the right thing in life, and really, learned to breathe easier. Maybe you're there now, and maybe, just maybe, you need some margin in your finances, relationships, time, and life too.
