Our Blog Works for You
Leaders like you read our blog on a weekly basis. Read each post, download the audio version, or have the site read it to you. I want to make sure you understand this: I am here to serve you, and that's the goal of this blog. Here you'll find helpful, contextual posts that relate directly to the current climate of ministry and marketing. If there are more ways I can serve you or you think there is an article that could use some more depth, please reach out and let me know.
Stop Telling and Start Showing
Today’s world is full of noise. We are constantly being bombarded by statistics, outlandish promises, and gimmicks to get us to press the “buy” button. Maybe it’s a phone call that interrupts your dinner or five seconds on youtube you are forced to bear before you can hit the magical “skip ad” button. In our…
The SEO Firehose
I’m at my son’s summer slip and slide party. In everyone’s hand is a loaded squirt gun. In thirty seconds, the music will start blaring and the teams will begin to soak one another. In my right hand is a loaded squirt gun, but out of the corner of my eye, I notice a hose…
The Web Process
Churches are like people in so many ways. One of those ways is the process people take when they’re getting to know you. If you’re a church and think people check you out first by walking in your front door, think again. That’s akin to someone showing up for a first date by knocking at…
Building a Brand People Will Trust
Earlier in the week we touched on the idea that your brand is your story. Your brand is You. Naturally, our next step is to discover how your brand can build a relationship with the those you wish to reach. Like any healthy relationship, the core foundation is trust. A person’s connection with your brand…
Your Brand is a Story, NOT a Logo.
We’re creative leaders, business owners and forward thinkers; but mostly, we’re human. As human beings, we want to be able to see with our eyes, touch with our hands, and hear with our ears. It’s only natural that we want to take what is abstract and make it tangible. A common casualty of this need…
Site Management, Catalyst Style
By now, you’ve probably heard we do site management. We have three tiers for people, from the basic plan that allows us to update your site’s core and plug-ins, a plan that gives you an hour of our time plus 24 hour support, and a content management plan that has us doing it all for…
"You have nothing to prove and no one to impress." - Larry.
I talk about margin a lot. I think some of it comes back to how I was raised, but most of it is how I went through ministry stressed and just plain tired for so long. So I learned how to say no and set proper priorities, learned to value the right thing in life, and really, learned to breathe easier. Maybe you're there now, and maybe, just maybe, you need some margin in your finances, relationships, time, and life too.
