When Jesus gave us the Great Commission in Matthew 28, “Go and make disciples of all nations,” he didn’t give us a detailed set of instructions telling us exactly how to do it. Christians have come up with all sorts of techniques and strategies for spreading Jesus’ message, and we have mountains of resources available that show us how to communicate the simple gospel truths. So why do Christians with an opportunity to share their faith stay quiet because “I didn’t know what to say”?
Instead of searching for a new gimmick to catch people’s attention, let’s return to the simple gospel truths. The goal isn’t to trick anyone into listening, but rather to bring them into an encounter with God’s Word. That’s where we went when we spoke about church planting and how it’s such a rush to get people out of the door and into the world, but how we also use the wrong metric: size and not faithfulness.
To do this, we need to ensure that homeschool curriculums and education facilities focus on the 4 C’s of communication: Clear, Consistent, Convenient, and Compelling.
Just like any organization, the Christian church has its jargon. To those unfamiliar with it, such “church-speak” is alienating and confusing. Examine your message and identify terms or ideas that could be easily misunderstood by someone unfamiliar with the Bible.
Credibility depends on consistency. Any change to the message or the means of communication will make people wonder why it changed. In the big picture, this isn’t necessarily a bad thing, but inconsistency runs the risk of being confusing. Even worse is a contradiction between what you say and what you do, so make that your words and your actions are communicating the same thing.
We’re not waiting for people to come to us. We’re bringing to the message to them, so we strive to make it as accessible as possible. Identify the audience and find out how they prefer to communicate. For example, social media and apps will work for some, but others will need personal interaction. Academic language may be engaging for certain people, but others will respond better to a conversational tone.
The gospel message fulfills our most basic needs and answers life’s most pressing questions. Why are we here? What is wrong with the world? Will things ever get better? Answer these questions with colorful language and stories to grab your audience’s attention and make your message more memorable.
If our message is clear, consistent, convenient and compelling, we make sure we are communicating in a way that people will understand and remember.