As a church leader, it can be tough to figure out how to reach people’s hearts. Churches often spend a lot of time, money, and effort on various marketing strategies aimed at trying to bring people to worship services, but results are often mixed. To improve efforts to reach out into your community, it can be useful to look at marketing from a business perspective and start thinking about leveraging testimonials on your website. One valuable marketing technique that usually goes underappreciated is success stories. In this post, you’ll learn why success stories make great marketing tools.
Testimonials vs. Reviews
It’s understandable to think that testimonials and reviews are the same things. However, this isn’t entirely true. While reviews tend to be short, testimonials are people sharing stories. For example, health supplement company Xyngular gets their audience’s attention by sharing stories from members of their tribe who have experienced above-average success. Following this example, success stories tend to be much more convincing than another review they could read anywhere else.
Encouraging People to Write Testimonials
Now that you’ve realized how well success stories can work, it’s time to begin acquiring them. Of course, you’ll want the people featured to be entirely genuine and truthful in their testimonials. Traditional businesses often offer rewards for people that leave a review on their website. In addition, they might hold a contest for free products based on who leaves the best testimonial. By taking these principles and implementing similar strategies, you can get members of your congregation to leave reviews and testimonials right away (you may get them just by asking nicely). Many businesses also have success with customers who participate in creating video testimonials. In fact, HubSpot’s 2018 State of Video Marketing survey found that 81% of companies use video as a type of marketing tool.
Drawing Attention to These Success Stories
When businesses want to draw attention to their success stories, they first acquire stories from customers that highlight products and services. Then they compile those reviews and testimonials in a place where they are readily available for people to read or watch. And with the explosion of social media, now they also post them on popular social platforms for the public to engage with. You can apply these same steps to your church. Have a website for your church, with a dedicated page where you keep testimonials and success stories. You might also consider placing a testimonial about your church, scriptures, faith, or church services on your home page for visitors to see and enjoy.
Many companies realize success by utilizing the power of success stories, and your church can do the same. Whether in video or text form, it’s relatively easy to encourage people to voice their opinions, especially if you offer rewards to those who participate. After collecting testimonials and success stories, ensure they are prominently displayed on your website and on social media outlets.
We follow this same approach too. We don’t like to fluff ourselves up too much. That’s why we let our clients speak for us. It just makes sense; why say everything you need to say when the people who know, love, and trust you are doing it for you. Plus, who are people more apt to trust? You or the people who know you best? We let our clients speak for us and you should let your congregation speak for you. We mix it up with both video and text testimonials, as both have immediate and lasting impact. Whatever your medium is, find your groove and lean into it as hard as you can.
If you’re interested in hearing more about how you can utilize marketing strategies to help your church, contact Catalyst Creative for more information and a consultation!