Becoming a Genuine and Visible Brand
Lesson 3
For your third lesson, we are going to help you deliver a brand promise with clear next right steps that will move you closer to achieving your goals.
You're not there... yet.
When I started Catalyst, I did not all of a sudden "arrive". It took several years under our belt in order for our audience to trust us as an authority in our space.
We're always changing things. In 2019, we changed things up a bit. With a redeveloped website, better level of support, and growing client base who had more demands that required a more focused set of skills, we reworked our brand promise to the following: "Catalyst is your team of trusted digital experts who specialize in growing organizations through highly engaging brands and websites with top-shelf coaching and consulting." From our brand promise (which is prominent on our homepage), you can assume the following:
- We are a team.
- We are digital experts.
- We specialize in four areas.
Notice that we don't pretend to be all things to all people. We focus on what we are good at, and if you need something that is out of our expertise, we will pass you off to differently capable hands.
But then again in 2024, we simplified. Our new brand promise with completely rebranded assets play off the revised one in 2019, but makes it more palatable for people to engage and understand:
"Catalyst is a trusted voice growing innovative brands by crafting digital experiences that move people."
How does this translate to you?
While the offering remains narrow and focused, our breadth of clients is vast, ranging from non-profit start-ups to multi-billion dollar medical equipment manufacturers, and so many more in between. You need to develop a brand where your promises ring true. The wisdom and experience we spoke on in lesson two will need to translate into real world on-the-ground practical next right steps for your audience. If someone can look at you or hear your name in a crowd, and immediately know what you are about, then you will know that you are winning the brand battle.
Today's Action Steps
- Download and complete this worksheet.
- Upload your three .pdf worksheets in the form below.
- Request a time to meet with me to discuss your brand.
Once you have completed all three lessons and their corresponding worksheets, you will have a workable brand that you can begin to take out into the world, to your audience, on their terms.
This is the part of the journey I love: seeing a student encouraged to seize the day, with tools and resources they know that can help them achieve all their dreams and goals.
Submit your worksheets and schedule time.
You have now completed three worksheets from your three course lessons. Please submit these worksheets in .pdf format in the form and schedule a time to meet with Russ Cantu. Your call with Russ will help you process through your brand and your next right steps.