I'm Russ, and I get you.

I am the principal at Catalyst and your biggest fan. I grew up in the Silicon Valley behind the scenes of the tech and venture capital world. I was in the non-profit space for over two decades, and now I'm blending these spaces to provide data-informed insight into the non-profit and for profit world, so leaders can more effectively reach their audiences.

My experience means that I am uniquely qualified to help you shape and share your story, so your audience can more easily embrace it as their own. Take a look around at some of the people I have worked with. I don't spend money on advertising. I don't use fancy campaigns to get people in. I just leverage experience and data-driven insight to help you be the best you possible. Ultimately, I think that leads to a product we all can be proud of.

I am for you, the work you are putting out into the world, and am personally invested in your success.

What drives me?

I led non-profit work for over two decades and over time, began to understand that my role is better as a supportive role who understood context and marketing; who could find ways to leverage your unique space in the market. Non-profits aren't known for ingenuity or fresh ideas, and most don't understand the marketplace well. That's where Catalyst makes all the difference: We get people and culture, and our approach seeks to build bridges between you and your audience. It's our sweet spot and where we intend to stay.

What do people think about this?

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"My goal is to help you become a better you, online and in-person. If that sounds fun to you, let me know and maybe some day we can work together."

Let's Work Together