Our Blog Works for You
Leaders like you read our blog on a weekly basis. Read each post, download the audio version, or have the site read it to you. I want to make sure you understand this: I am here to serve you, and that's the goal of this blog. Here you'll find helpful, contextual posts that relate directly to the current climate of life, work, and marketing. If there are more ways I can serve you or you think there is an article that could use some more depth, please reach out and let me know.
How to Build and Grow Your Way without Compromise
You have a unique calling – yet too often, founders feel pressured to copy what others are doing instead of living out their brand’s true identity. In this featured keynote, Russ Cantu shows how to grow your business true to your mission, your people, and your market – without losing focus or compromising your values.…
Building Brand Momentum
Growth isn’t just about hitting metrics or checking off goals. It’s about momentum – the energy that comes from celebrating wins, big and small, and sharing them with your audience. People are naturally drawn to success. When you take the time to recognize progress and outcomes, you don’t just motivate your team; you attract more…
Reduce Friction with Your Brand
When it comes to growing a community – whether it’s a business, nonprofit, or any organization – the first question isn’t “How great is our program?” It’s: How easy is it for someone to belong? I see this all the time. Leaders build amazing programs, events, or products, but they make it nearly impossible for…
Empower Brand Ambassadors
Every organization has a mission, but too often, only a few people carry it forward. Leaders assume the mission is “out there” or rely solely on promotional events to attract attention. The truth is this: everything is marketing. Every word, every action, every interaction communicates your identity and your values. Empowering brand ambassadors – people…
Creating Brand Ownership
Every team, organization, or business has a North Star – a guiding principle or main objective that defines everything it does. But knowing your North Star isn’t enough. You have to create brand ownership: a shared understanding of that North Star, aligned around values, goals, and boundaries. Because unity doesn’t mean unanimity – it means…
Brand Standards
Every leader wants to build something meaningful, but too often we rush to define our brand before we’ve discovered it. Your brand isn’t your logo or mission statement – it’s the story people tell about you when you’re not in the room. In this article, we’ll explore how to uncover your values, why practice makes…
"You have nothing to prove and no one to impress." - Larry
I talk about margin a lot. I think some of it comes back to how I was raised, but most of it is how I went through ministry stressed and just plain tired for so long. So I learned how to say no and set proper priorities, learned to value the right thing in life, and really, learned to breathe easier. Maybe you're there now, and maybe, just maybe, you need some margin in your finances, relationships, time, and life too.