Our Blog Works for You
Leaders like you read our blog on a weekly basis. Read each post, download the audio version, or have the site read it to you. I want to make sure you understand this: I am here to serve you, and that's the goal of this blog. Here you'll find helpful, contextual posts that relate directly to the current climate of ministry and marketing. If there are more ways I can serve you or you think there is an article that could use some more depth, please reach out and let me know.
The Giving Moment
How to have a successful giving moment. Learn the principles to a successful giving moment that reflects your church’s core values and activities, leading to a more discipleship-driven return on investment and less a plea for money. Developing your church giving philosophy. What do you believe about the tithe? Do you have a unified giving…
How to Create Margin and Keep It
I talk about margin a lot. Some of it comes back to how I was raised, but most of it is how I went through life stressed and just plain tired for so long. So I learned how to say no and set proper priorities, learned to value the right thing in life, and really,…
The Perfect Online Giving Page
Give Now We encourage all of those who are part of our Church family to give-not out of obligation-but out of a spirit of worship. Your gifts allow God’s work to be done in this church, as well as in our community and the world at large. Giving Button We’re a Generous Church “People in…
Pitch, Please
The Four Step Framework to Present Your Pitch and Seal the Deal In this workshop you will learn the four step framework that has helped create sustainable ministries and businesses for pastors and Christian leaders across the US. Join Russ Cantu as he walks you through the framework, discusses the process with ministry leaders like…
What Church Marketing is, and is Not.
Church marketing is an intentional communication strategy between a church and their community. It is not slimy or gross, unless you or your church are. Church leaders have often found the concept of church marketing to be rife with deceit and therefore kind of a disgusting approach to reaching their neighbors. Therefore they abandon their…
Marketing Funnels Don’t Work
Or rather, “Funnels Just Don’t Work… as Expected.” The old marketing funnel assumes a linear life, while the new model understands life is organic and the message is in orbit of the receiver. The old marketing model would funnel the message to the receiver through a segmented approach. Though these approaches would vary, the methodology…
"You have nothing to prove and no one to impress." - Larry.
I talk about margin a lot. I think some of it comes back to how I was raised, but most of it is how I went through ministry stressed and just plain tired for so long. So I learned how to say no and set proper priorities, learned to value the right thing in life, and really, learned to breathe easier. Maybe you're there now, and maybe, just maybe, you need some margin in your finances, relationships, time, and life too.
