I’m Russ.
“I’m for you, for the work you’re putting into the world, and personally invested in your success.”
I’m the principal at Catalyst and your biggest fan. I grew up in Silicon Valley, behind the scenes of the tech and venture capital world, then spent over two decades in the non-profit space — and now I blend both to bring data-informed insight to leaders on either side of the for-profit line, so you can reach your audience and grow. That mix means I’m built to help you shape and share your story until your audience embraces it as their own. Look around at the people I’ve worked with: I don’t buy ads or run gimmicky campaigns. I just leverage experience and data to help you be the best you possible, and build something we can all be proud of.
Why do I keep doing this?
I spent over two decades leading non-profit work, and it taught me where I do my best work: in the supporting role — reading context, understanding marketing, and finding leverage in your corner of the market. Most organizations, non-profit or not, struggle to see themselves clearly or read the marketplace well. That’s where Catalyst earns its keep: we get people and culture, and we build bridges between you and your audience. It’s our sweet spot, and where we intend to stay.
“My goal is to help you become a better you — online and in person. If that sounds good, reach out. Maybe someday we can work together.”