I want to show you the reasons behind the why and how to lead with specificity, because nothing gets a team off the tracks faster than a lack of specifics and measurables.
I think we’ve all been a part of a team where the team leader tells you what they want done, but they give zero instructions as to how to get it done, or why it’s important to get it done. This is death, right? We do our best to get it done and get it done right, only to find out that it’s not good enough or not in alignment with the overall goals of the project. It’s death to the mission and the people, and you walk away with your head down wondering how you could have done better.
It’s easy to stop this from happening, but it takes a self-aware leader to flip the switch.
That’s why I want to give you four ways to lead with specificity, so you can become a better leader and your team can perform with maximum efficiency.
Four Ways to Lead with Specificity
- Know your purpose. Your why is who you are at your core. It’s the mission and vision that drives your company. It’s the thing that keeps you awake at night and the thing that rattles your cage and wakes you up early in the morning. It permeates every aspect of your activities and breathes life into your clients. Understanding your why will allow you to have a measuring stick, a center, a common and accepted to goal that you can always point to. When all else fails and things fall wayside, look up and point to the why; it will always lead you home.
- Know your whole picture. One thing we tell our clients on the regular is that data drives decisions. When a client wants something that is slightly out of the norm or best practices, we use data to drive that next right step. If the data supports a slight deviation, then we jump into it. If the data does not, then we push-back and have a healthy conversation. At the end of it, we support the client’s decision, but we make them very well aware that if the data doesn’t support their feelings, the funnels and end goals may end up not supported. But if you have no data, you can’t even have this conversation. So make sure you have data points around every major and minor decision.
- Know your process. From SEO to UX, understand the process that people take to first learn of your product to embracing it. Every step has obvious and hidden warts. That’s why knowing your entire funnel process from behind the scenes to up close and personal is mission critical to your long term success. If you can identify each step along the way and map it out for your team, then you have a greater chance to fix mistakes and alleviate pain points for your audience.
- Communicate your purpose, picture, and process. Knowing is only half the battle (Yo Joe!). It’s at the intersection of knowing and doing that success is found. If you can clearly communicate your knowledge while pointing to the end goal, then you can release your team to accomplish their next right steps along the way, ultimately seeing success in time with your tried and trued team.