While visits and unique users are important, engagement is key.
Your website traffic matters, but it is not the baseline that determines where you are succeeding or failing with your website. While it can help paint the overall picture of the site, it is only a small portion of it.
You need to narrow in on what pages people are frequently looking at, how long they are on these pages, and determine of they are the pages you are intending them to visit for an extended period of time.
If you can answer these questions, then you can hone in your content management plan and adjust your sitemap and social media content calendar accordingly.
Google Analytics is one of your greatest tools.
- Set up Google Analytics and integrate it into your website.
- Pay closer attention to the content map than anything else.
- Use your hotspots map to determine where people are clicking.
As you do this, you will begin to see a trend. If people are engaging with the right content (page 4), then you are set. If they are not, those are either not being shared online well or other things are more important to your context.
Bottom line: You measure what matters.
How are you doing – feeling overwhelmed?
You’re not alone.
Everyone has to start somewhere. Even the best in the business need to tweak their online strategy every now and then. The good ones listen to sounds advice, but the people set in their ways will never change and never reach people effectively.
Don’t be that person.
The local church is the greatest force on earth, but a poor online presence can stop people from stepping foot in lobby of a church.
That doesn’t have to happen.
We have all the tools to help you succeed online and in-person. You can join the conversation on our weekly leadership development blog or drop us a line and ask what it would take to become a client.
We believe in you. We believe in the church. We believe God has our back in all of this, and that with a little help, you will reach those far from God and help bring them back home to Jesus.
Now it’s your turn; make it happen.