A New Marketing Thought Process

Marketing matters, but it’s not everything.  The old way of doing things is simple: find a target audience, come up with the best bang for your buck strategy to reach that demographic, and go out and get them. It works, but really, it doesn’t. At least not in the long run. The old marketing thought process doesn’t…

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Steps to Engagement

“With billions of users online: if you’re not engaged in social media, you’re not going anywhere.”  As a company, you need to be amongst your audience, in order to grow your reach. If you are in direct sales, you go where they are. If you are starting up a new pizza place in town, you…

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