BMW and Friends: Co-Branded Content That Lifted Every Brand
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Most brand content is a monologue. One company, talking about itself, to the people it already has.
I wanted a conversation. So I reached out to TaylorMade, Melin, OluKai, Linksoul, and Knockaround and asked them to partner with BMW of Escondido, with BMW corporate sponsoring the work. Their customers and ours overlap more than you’d think. Golf alone counts 48.1 million American players.
Co-branded content that works for everyone.
Every partnership ran the same play. A short YouTube video, 30 to 90 seconds. A partner article on the BMW of Escondido website. SEO that tied the two together. Then a send to an email list of more than 70,000 engaged readers.
The goal was awareness, traffic, and engagement for every brand at the table. The emails sent readers straight to the partners with high click-through rates. And the content still brings people to all six brands today.
I started and handled every one of these partnerships myself. Good partners make each other better. For what the SEO did for the dealership itself, see BMW and MINI of Escondido, by the numbers.
Start Building
Every brand in this story got further because it didn’t go alone. If you lead a company, a church, or a nonprofit, someone out there already serves the people you want to reach. We’ll help you find them, start the conversation, and build the work that makes it worth everyone’s time: video, articles, SEO, and email that serve every name at the table. I’ll handle the relationships the same way I did here. Bring your brand. We’ll help you find good company.