Ideas are cheap. Ideas are easy. Ideas are common. Everybody has ideas. Ideas are highly, highly overvalued. Execution is all that matters. – Casey Neistat
Now that you know, what will you do?
If you can take what you’ve learned so far from the articles on brand identity, strategy, and voice, then we can take the next right step and talk about how it all plays out in the real world. The last thing we want to do is help you create this amazing brand visually, get your entire team on the same page, and have it just sit stagnant in the church office. We want to help you set this thing loose into the wild.
This is where brand execution comes in.
For us, that means identifying three components of your brand and answering three key questions.
- Your One Thing: What is the one thing you want to accomplish?
- Your Win: How do you know you’re accomplishing your one thing?
- Your Warts: What is going to get in the way between now and a win?
The biggest hurdle in this process is you.
Churches get stuck then they take too much time identifying their one thing. If you are a church, then you have a one thing: make disciples. The only thing that changes from church to church is the process of that one thing. If that is the case, how are you making disciples is the process as to how you identify your one thing. If that process is specific and measurable, then you will know that you are accomplishing your own thing. There is nothing worse in this process than unstated goals. Once you have identified and embraced the process and goals, you can go about protecting it.
Have you identified the three components of your brand and are you able to answer the three key questions? If you are, then you have nothing to lose. Get your brand into the wild and set it free. Watch it connect to your audience. See how people embrace it and how it begins to take shape. You’ve done a great job of narrowing your target. Now take a seat (for a minute) and see what it does as it executes your plan.