While the screenshot rule states that the majority of engagement occurs within the initial load screen, the truth of the matter is that 92% of the time, people navigate through the main menu.  Everyone agrees that it is important to have a contextual and appealing front page and website, the stats state that the most important piece…

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Your website is the digital front door to your audience. Make it easy for them to walk through. Everyone thinks the front page of their website needs to be the flashiest thing on the face of the planet. After all, that is what people have come to expect in our media-driven culture. However, that is…

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