Posts Tagged ‘copywriting’

Why Copywriting Matters for Churches and How to Get Better

Clear copy creates conversions. Crappy copy causes confusion.

Clear copy creates conversions. Crappy copy causes confusion. Is that clear enough? The problem with so many church websites is that so many of them take this as their opportunity to cram every little bit of information down their audience’s throat, just to see if something sticks. Sure, the image is nasty as heck, but…

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