The Value of Video

Your money and efforts show your values. 

It has been said over and over: “Your checkbook and calendar show your priorities.” A few months ago we were meeting with a copywriter, and he said something that caught all of us off guard. He said that our website and offerings were good; really good. But he also said that we were lacking one thing that would make us great: video. He broke it down via analytics and audience engagement, and it made a ton of sense for us. From that discussion, we have introduced a new video concept into our mix and are wrapping on a video testimony with an influential client of ours. Because we have listened to someone much wiser than us in this particular field, we are positioning ourselves for a more sustainable future.

Are you? 

Are you positioning yourself for a more sustainable future? A copywriter is not just someone who fixes, cleans, and presents your content according to market flow. They are someone who knows what your audience wants and needs, and helps you achieve your goals now and in the future. They have your best interest in mind. Because they have proven to be of high value to us, we want them to be of high value to you.

And because we value you, we want you to follow their direction too. 

As a church, this breaks down in four practical ways that anyone can use. And you know what? It isn’t going to be difficult to get the process started, and once it’s done, you can replicate it every week.

1. Create an “About” video for your church. Your about video will act as a mission bumper, a video piece that will clearly articulate who you are, what makes you stand out from everyone else, and why people should join you. Place this on your website in the about section and run it during the pre and post loop for your services.
2. Use videos to run announcements during services. Don’t replace the person on the stage for this video, but use it as a complement to communicate your announcements. People are eager to learn the way they are entertained, and in ninety seconds or less, you can disseminate more information than a person attempting to say it all from the stage.
3. Use videos to introduce your sermon every week. This would be called a series or title bumper, but the idea is to transition from __________ to the message, and once it is used for a month, people recognize that it’s time to make the transition, and you will be better hold the audience’s attention.
4. Use videos to recap events. Everyone wants to be a movie star, but in lieu of a star on the Hollywood Walk of Fame, you can show their participation at the latest baptism, community service event, junior high game night, etc … These videos not only encourage those that participated, they foster interest in those who may have missed it.

A reminder: Create content that makes a connection. 

These four practical ways to use video will help you create connections with your audience, from first sight to last. You want to reach people where they are at, but you also want to bring them to the place God has called you all to be. Leveraging these four ways can help you do it. You can do this; you can create content that connects.
 
Need help creating a mission video, template for announcements, or sermon bumper? We can help.