During the Christmas and New Year season, we wanted to make sure we continue to help you build your brand up. While it may be a down time for you, it’s a huge season for us at Creative. In fact, we’ve received more clients this “dead” week, then the two weeks prior. From these new clients and one of the other, we have noticed something we wanted to share with you about branding and its importance.
Most everything we know and love has a brand. From chain restaurants to mom and pop shops; almost everything has a brand. But what we have found from clients, is that a lot of them do not have a brand, don’t feel a need for one, and need to be convinced of its value. While we are happy to convince them and show them how brand consistency drives growth, we want to make sure you understand that without a brand, you’re like everyone else out there peddling a product without distinction. Here are three keys to your brand. Keep them in mind before you venture out with your products, websites, and marketing.
- Your brand is you. No one else can be you, but you. In a sea of cheeseburgers, who stands out? In N Out has their “Double-Double” while McDonalds has their “Big-Mac”. One has milkshakes and the other has McFlurries. One has palm trees and the other has golden arches. Each piece of their menu, decor, experience, communicates their brand and instantly calls to mind who we are talking about. Your brand clearly communicates who you are, from your logo to your customer experience. Therefore, know your brand inside and out, and communicate it the best way possible.
- Your brand has power. It has the power to either push people away, or draw them in. If you and your friend were each to start two brand new companies that were exactly identical and marketed to the exact same people, and had different brands, the brand that was aimed more clearly at the audience and spoke more clearly as to who you were, would win out over the other one almost every single time. Therefore, know your audience and who you are, and make sure your brand is in alignment with that in order to draw people in.
- Your brand lends credibility. People can spot a fake from a mile away, just like they can spot a weak from immediately. It’s why people prefer to eat whole foods over TV dinners. It’s why people prefer a Rolex over the guy with a full arm of watches in a trench coat. It’s why no one likes shopping for cars at a used car lot. We live in a world that is foundational based on trust, and because all relationships are based on trust, your brand needs to be as well. Those companies without a brand, or those with a poorly created and communicated brand are destined to fail; they just don’t know how to communicate who they are, to who they want to bring in. Therefore, as a team who is constantly creating effective brands for people who don’t see this [ yet ], we implore you to know who you are, know your audience, and create a brand that works to create long-lasting relationships with your intended demographic. They will see you as someone who gets them, and keep coming back for more.
If you need help discovering, developing, and delivering your brand, let us know.