Russ Cantu, Author at CATALYST

A Voice to the Voiceless

Our nation is divided. Aisles have become larger. People are angrier. Cities are shutting down. It’s not just how did we get here, but where do we go from here? We are in this position for a lot of reasons. A large majority of the population felt like they were not heard, found someone who…

Every Project Needs a Process

“We measure what’s important to us.” What is your end goal? Most can answer this question, but so many don’t know how to get there. They know what they want things to look like at the end, but have no idea how to make it look that way. We see this in branding, as every…

Fail Forward Fast

Culture waits for no one. If you want to stay relevant in a constantly evolving marketplace, then your mantra needs to be centered on immediate adoption of the things that drive your audience. Ask yourself: What does my audience desire the most? What social media platforms are they engaging with the most? Where are they,…

Leadership by the Box

“Think outside the box.” The phrase is a tried and true adage, but it’s incomplete. It’s like the cake without the icing. The bagel without the lox. Good enough on its own, but much better together. It’s that “together” component we’re talking about today. You see, when you constantly think outside the box, you are…

If you’re not failing, you’re not trying.

“A dream doesn’t become reality through magic; it takes sweat, determination and hard work.” – Colin Powell Last week we discussed this dream, and that if you want something bad enough, you need to be willing to give everything to it. That includes the possibility that in the end, you may end up failing. Exponential West is…

Dream Big Dreams

No one tries to fail, but too many fail to try. They dream big dreams, but fail to get their dreams off the launch pad. They talk with friends, mentors, advisors, and all of a sudden their grandiose dream becomes less a dream and more of a realistic solution. Look, we all like realistic solutions.…