You didn’t decide to lead the way you lead. Not really. Somewhere along the way you found a move that worked, ran it again, and again, and now it runs you. That’s autopilot. And the tricky thing about autopilot is that it feels exactly like driving. The good news: it’s easy to spot once you…
Every leader is running a pattern. When a decision stalls, you have a default move. When people gather around you, there’s a reason. When you walk into a room, there’s something you quietly need from it. Most of us never name any of it. We just lead — and hope the way we lead is…
Every leader is running a pattern. You have a default move when a decision stalls, a reason people gather around you, a thing you quietly need from a room. Most of us never name it. We just lead — and hope the way we lead is working. Here’s the catch: the way you lead is…
Every few months someone shows up promising to hack search. Pay a little, pull a lever, and watch the rankings climb overnight. It’s an appealing pitch because it sounds like winning. It’s really just gambling — and gambling has a way of costing you far more than you put in. Search doesn’t work like a…