Spineology: A Medical Device Website Built on a Relationship

Spineology’s leaders had worked with us before, so when they needed a medical device website built from scratch, they called.

Spineology makes technology for spine surgery. Its signature implant, OptiMesh, conforms to the patient. More than 50,000 of its devices have been implanted, with over 20 years of clinical experience behind them.

It’s a hard field to stand out in. Surgeons perform more than a million instrumented spine procedures in the U.S. each year, and some of the largest names in medicine compete for every one. A good product doesn’t rank on its own.

We didn’t win this project with a pitch. We’d worked with people on Spineology’s leadership team before. When they needed a new site, they called.

A medical device website, built from scratch.

We built it new on WordPress, start to finish. One path for surgeons. One for patients. And SEO in the foundation, because in this field every ranking is earned.

The site matters. The relationship matters more. Do good work, treat people like people, and they call you again. That’s why we think of the people we work with as partners, not clients.

One healthy relationship can send referrals for a lifetime.