One of the great and grand ideas of marketing is to create a system that allows your top shelf products, lower shelf accessibility. We’ve spoken about this before, in that when you make your top shelf lower shelf accessible, you are creating a system that allows anyone and everyone to have “the good stuff”. In…

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We’ve written about leveraging video in ministries before, like our post on the value of video and how to make video announcements that work. Today is like that, but also different. It’s the same because we are talking about video, but also different because it’s about a different way to use video across your social…

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