Oil changes make all the difference in the world. It can help bring a near dead car back to life. High octane gasoline does the same. It brings new life into an already great car. Don’t believe it? Try it in your car and see the difference. After your next oil change, take the car…

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Ideas are cheap. Ideas are easy. Ideas are common. Everybody has ideas. Ideas are highly, highly overvalued. Execution is all that matters. – Casey Neistat Now that you know, what will you do?  If you can take what you’ve learned so far from the articles on brand identity, strategy, and voice, then we can take the…

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What sets your church apart from the crowd of churches in your own backyard?  The sad part of that statement is, not much. Or at least, not much according to the average person. For the most part, churches are invisible except to those who are looking for one. If you’re like Verve Church in Las Vegas,…

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