BMW and Friends: Co-Branded Content That Lifted Every Brand
Most brand content is a monologue. One company, talking about itself, to the people it already has. I wanted a conversation. So I reached out to TaylorMade, Melin, OluKai, Linksoul, and Knockaround and asked them to partner with BMW of Escondido, with BMW corporate sponsoring the work. Their customers and ours overlap more than you’d…