How to easily measure everything you do online.

While visits and unique users are important, engagement is key. Your website traffic matters, but it is not the baseline that determines where you are succeeding or failing with your website. While it can help paint the overall picture of the site, it is only a small portion of it. You need to narrow in…

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Three Keys to Your Online Giving Page

Churches can lose tens of thousands of dollars a year by not making online giving a top priority of their site. We want to help you avoid common errors churches make every day, but first, a few quotes and myths.  No one wants to talk about money in the church. The truth states the opposite. The only people who…

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How do I know what to say on my website?

As a general rule, you start with the end in mind. We like to start every client and project off by answering three important questions: Why is it important to your audience? What will happen if they take the next step? How will things be better for them? If you answer these questions, then you can…

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How do I know what to put on my website?

Reminder: Simplicity is success. The object of your website is not to wow your audience, but rather to help them take their next right step and visit you in person. According to Google, 65% of people make the decision to visit you in person AFTER they visit you online. Your goal is to help them…

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How to Rank High in Google

SEO gets you found first and fast in search engine results. If your website is SEO-ready, that means every piece of content you publish will let search engines know you are alive and well. The better your SEO, the more you post, and the more your content is engaged with, the higher your church will…

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Where does real web engagement happen?

While the screenshot rule states that the majority of engagement occurs within the initial load screen, the truth of the matter is that 92% of the time, people navigate through the main menu.  Everyone agrees that it is important to have a contextual and appealing front page and website, the stats state that the most important piece…

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