It’s about your “why”. Why do you do what you do, and how do you communicate it? This is the single most important question that weighs heavily on the heart of every great leader. When it comes to branding, having the freshest look is not the most important thing; knowing who you are and how you’re communicating…
Your brand is what people say when you leave the room. – Jeff Bezos Your brand is your reputation. Branding positions you. Marketing brings the two together to share an effective story. But … what do you do when it’s just not working? You’ve been around for decades, people know your brand, they know what…
Reminder: Simplicity is success. The object of your website is not to wow your audience, but rather to help them take their next right step and visit you in person. According to Google, 65% of people make the decision to visit you in person AFTER they visit you online. Your goal is to help them…
We are creativity that works … for you. Over the past few years, we have developed some of the strongest relationships in the church world in order to get the very best information into your hands, as fast as possible. We’ve done a ton of research on what makes a church website work, especially in…
You’ve done the right thing and built out a custom church app. You spent weeks setting the stage, creating the correct campaigns, and preparing your people for the launch of your app. You partnered with the best church app providers in the world and they’ve got your back for launch weekend. Launch weekend happens and you’ve…
How to win with Facebook advetising and marketing in general. This is the beginning of something much larger. We’ve been running Facebook ads for a long time now. We’ve used ad partners, ad dashboards, launched full campaign kits with very little capital and ones with thousands upon thousands of dollars. We’ve seen it all and…