Most organizations think of marketing as a department — a budget line, a campaign, the logo and the homepage and the ads. Something you do at certain times, in certain places. But marketing isn’t a thing you do; It’s everything you already are. Every word, every action, every interaction communicates your identity and your values,…
Most websites don’t lose people because something is broken. They lose people because something makes them pause. A moment of “wait, where do I…?” or “do they even…?” or “how much is…?” — a small hesitation that, multiplied across every visitor, quietly bleeds away the customers a business worked hard to earn. That hesitation is…
Next to Christmas, Easter weekend is the highest attended weekend in the church world; It’s like the Super Bowl for Christians. But like Christmas, there is also a steep decline that next weekend. It’s natural and should be expected, but we get so disappointed when the people who raised their hand Sunday, don’t show up…
Oil changes make all the difference in the world. It can help bring a near dead car back to life. High octane gasoline does the same. It brings new life into an already great car. Don’t believe it? Try it in your car and see the difference. After your next oil change, take the car…
Ideas are cheap. Ideas are easy. Ideas are common. Everybody has ideas. Ideas are highly, highly overvalued. Execution is all that matters. – Casey Neistat Now that you know, what will you do? If you can take what you’ve learned so far from the articles on brand identity, strategy, and voice, then we can take the…
What sets your church apart from the crowd of churches in your own backyard? The sad part of that statement is, not much. Or at least, not much according to the average person. For the most part, churches are invisible except to those who are looking for one. If you’re like Verve Church in Las Vegas,…