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Posts Tagged ‘marketing’

Content Marketing Basics and How To Apply Them To Your Church’s Website

As churches are for the most part only locally accessible to their members, many of them tend to brush off any form of online content marketing and instead stick to the more conventional advertising methods of newspaper ads, radio ads, flyers, and signs. However, these same churches are missing out on many opportunities to reach…

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How to Have Your Best Easter Ever

Next to Christmas, Easter weekend is the highest attended weekend in the church world; It’s like the Super Bowl for Christians. But like Christmas, there is also a steep decline that next weekend. It’s natural and should be expected, but we get so disappointed when the people who raised their hand Sunday, don’t show up…

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Brand Form

Oil changes make all the difference in the world. It can help bring a near dead car back to life. High octane gasoline does the same. It brings new life into an already great car. Don’t believe it? Try it in your car and see the difference. After your next oil change, take the car…

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Brand Execution

Ideas are cheap. Ideas are easy. Ideas are common. Everybody has ideas. Ideas are highly, highly overvalued. Execution is all that matters. – Casey Neistat Now that you know, what will you do?  If you can take what you’ve learned so far from the articles on brand identity, strategy, and voice, then we can take the…

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Brand Voice

What sets your church apart from the crowd of churches in your own backyard?  The sad part of that statement is, not much. Or at least, not much according to the average person. For the most part, churches are invisible except to those who are looking for one. If you’re like Verve Church in Las Vegas,…

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Brand Strategy

You measure what matters. If you’ve been following for any amount of time, you know that we are hard core proponents of creating a strong a consistent brand. We have always pushed for a brand that lasts over the brand that works for the here and now. While people like the new, they love the…

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