Where does real web engagement happen?

While the screenshot rule states that the majority of engagement occurs within the initial load screen, the truth of the matter is that 92% of the time, people navigate through the main menu.  Everyone agrees that it is important to have a contextual and appealing front page and website, the stats state that the most important piece…

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Everything needs a next step.

What good is a baseball player who hits a single every time and yet never runs to first? Or how about a car that looks amazing but doesn’t have a driver to operate it? What good is a beautiful website that doesn’t have a next step for its users at every section of their website?…

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