On April 16, 2015, we led a one hour webinar with our good friends at MoGiv, where we focused on the five keys to effective generosity (below). We want to give you these keys and the video right here, right now. We believe that one of the most effective messages churches can communicate today is their generosity story, so let’s work together to do this well.
- Make it easy for your audience to navigate your site.
- Create a compelling story that will attract, attach, and activate your audience.
- Simplify your giving process.
- Leverage mobile devices for maximum impact.
- Constantly communicate your generosity story.