Our Blog Works for You
Leaders like you read our blog on a weekly basis. Read each post, download the audio version, or have the site read it to you. I want to make sure you understand this: I am here to serve you, and that's the goal of this blog. Here you'll find helpful, contextual posts that relate directly to the current climate of life, work, and marketing. If there are more ways I can serve you or you think there is an article that could use some more depth, please reach out and let me know.
Remove Every Obstacle
When public speaking, they tell you to remove whatever obstacles are between the speaker and the audience. When you do this, it creates a better bond and an opportunity for the audience to more easily lean into the communicator. Yet, you will also notice that in most cases of public speaking, the speaker still uses…
SEO Best Practices cont…
If you read part one of this two-part series, you read that the first three critical pieces of SEO are: 1) For you to narrow your focus, 2) match your copy with your SEO, and 3) make your SEO Twitter perfect. This means that instead of casting a wide net over a large audience, you are…
SEO Best Practices
Search Engine Optimization For the majority of churches and non-profit organizations, SEO is a either largely unknown or an incredibly scary and an unattainable fantasy. True, it can be a bit complicated, but if you hire the right people or learn how to to do it on your own, you can actually become pretty good at…
Consistency is King
Despite what you have heard, let us say it again: content is NOT king, consistency is. You hear stories all the time in our industry about difficult clients who are more than difficult to please. This kind of just comes with the territory. For us, we take it as it is, and help bring our clients to the…
The SEO Firehose
I’m at my son’s summer slip and slide party. In everyone’s hand is a loaded squirt gun. In thirty seconds, the music will start blaring and the teams will begin to soak one another. In my right hand is a loaded squirt gun, but out of the corner of my eye, I notice a hose…
Building a Brand People Will Trust
Earlier in the week we touched on the idea that your brand is your story. Your brand is You. Naturally, our next step is to discover how your brand can build a relationship with the those you wish to reach. Like any healthy relationship, the core foundation is trust. A person’s connection with your brand…
"You have nothing to prove and no one to impress." - Larry
I talk about margin a lot. I think some of it comes back to how I was raised, but most of it is how I went through ministry stressed and just plain tired for so long. So I learned how to say no and set proper priorities, learned to value the right thing in life, and really, learned to breathe easier. Maybe you're there now, and maybe, just maybe, you need some margin in your finances, relationships, time, and life too.