Our Blog Works for You
Leaders like you read our blog on a weekly basis. Read each post, download the audio version, or have the site read it to you. I want to make sure you understand this: I am here to serve you, and that's the goal of this blog. Here you'll find helpful, contextual posts that relate directly to the current climate of life, work, and marketing. If there are more ways I can serve you or you think there is an article that could use some more depth, please reach out and let me know.
Website Evaluation
If it only took you thirty minutes to take your website from zero to hero, would you take the time to make it right? Your website is the digital front door to your audience; you need to make it easy for people to walk through. I want to help make it easy for you. That’s…
Move On
Somewhere along the road, someone told you to stick with your designer. That they’re the best in the world. That they are the only ones who could meet your needs. That they know how to get you there. Someone said that. They told that to your face. And you believed them. Now you’re stuck. You’re…
How to easily measure everything you do online.
While visits and unique users are important, engagement is key. Your website traffic matters, but it is not the baseline that determines where you are succeeding or failing with your website. While it can help paint the overall picture of the site, it is only a small portion of it. You need to narrow in…
Land the Plane
Do you know those people? You know, the ones who tell long and winded stories. Not necessarily good stories, but rather stories just for the sake of hearing their own voice. We all know those people; we are those people. We force content down people’s throats, assuming they’re interested. And while they may have been interested…
Don’t Miss the Potential (Leaders) Around You
The best leaders are the ones that recognize the next leader. We spend countless hours training ourselves to become better individuals through conferences, seminars, and classes. We read thousands of pages of valuable resources and pour over YouTube every night (we all love Gary Vaynerchuk). But if we do all this and fail to pull…
You Need a Good Fight
If you don’t fight for your clients, no one will. We recently worked with a client who was being taken advantage of. It happens a lot, and it sucks. They were using an outside provider to work on their back-end CRM (customer relationship management) and charging them more than 500% than their closest competitor while…
"You have nothing to prove and no one to impress." - Larry
I talk about margin a lot. I think some of it comes back to how I was raised, but most of it is how I went through ministry stressed and just plain tired for so long. So I learned how to say no and set proper priorities, learned to value the right thing in life, and really, learned to breathe easier. Maybe you're there now, and maybe, just maybe, you need some margin in your finances, relationships, time, and life too.