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Church marketing is an intentional communication strategy between a church and their community. It is not slimy or gross, unless you or your church are. Church leaders have often found the concept of church marketing to be rife with deceit and therefore kind of a disgusting approach to reaching their neighbors. Therefore they abandon their…

Or rather, “Funnels Just Don’t Work… as Expected.” The old marketing funnel assumes a linear life, while the new model understands life is organic and the message is in orbit of the receiver. The old marketing model would funnel the message to the receiver through a segmented approach. Though these approaches would vary, the methodology…

If you have been over-worked, over-stressed, and just plain done with life as it is right now, there is a way forward that will bring you life and a sense of relief, so you can choose joy. You might be wondering, “Where is all this writing coming from?” Well, as I mentioned before, I just…

I just wrapped a successful first-year season coaching high school lacrosse at my daughter’s school.  It was the inaugural season for girl’s lacrosse and we weren’t expected to do much. In fact, coaches and club leaders told me I would fail, that our season wouldn’t amount to anything, and that the girls would just plain…

My wife Sarah is immunocompromised. For the past several years, our family has been in and out of lockdown, wearing masks from cloth to N95, being among a crowd while masked and distanced, and hugging our family members in hazmat suits. Can you relate? For a lot of my friends, Covid has been a mild…

Right now it’s a bright, sunny day here in San Diego; it’s kind of an amazing place to live. Those who don’t live here love to vacation on our coast, and those who do live here feel like we’re constantly on vacation (except when we’re in traffic). But no matter where we live and how…