Every team, organization, or business has a North Star — a guiding principle or main objective that defines everything it does. But knowing your North Star isn’t enough. You have to create brand ownership: a shared understanding of that North Star, aligned around values, goals, and boundaries. Because unity doesn’t mean unanimity — it means…
Every leader wants to build something meaningful, but too often we rush to define our brand before we’ve discovered it. Your brand isn’t your logo or mission statement — it’s the story people tell about you when you’re not in the room. In this article, we’ll explore how to uncover your values, why practice makes…
I coach players, parents, and businesses every month. This coaching allows me to tap into the knowledge and experience I have been building upon since I was coaching little league while also playing in high school. I’ve played at the NCAA level and played with a bunch of old dudes like me in a softball…
What’s this talk about? Here’s the description straight off the conference’s website: “Join San Diego’s own and founder of Catalyst, Russ Cantu, as he discusses how you can have the life and business you’ve always wanted. By stripping away all the overly complicated bits, Russ will lead you down a sustainable path where everyone wins:…
Are you tired of always trying to find a new and clever way to get your email message “out there” and heard well? I think we’ve all been there (I’ve been there, and it sucks). The difference is that I’ve been doing just that for myself and others for over two decades and have gotten…
Let’s skip the hidden answer you get from posts that tease the title line. The missing component to your growth is of course email newsletters, but perhaps not in the way you think. Take a moment and focus in on newsletters and how pivotal they are to your success as an individual and organization. Because…