“Think outside the box.” The phrase is a tried and true adage, but it’s incomplete. It’s like the cake without the icing. The bagel without the lox. Good enough on its own, but much better together. It’s that “together” component we’re talking about today. You see, when you constantly think outside the box, you are…
Marketing matters, but it’s not everything. The old way of doing things is simple: find a target audience, come up with the best bang for your buck strategy to reach that demographic, and go out and get them. It works, but really, it doesn’t. At least not in the long run. The old marketing thought process doesn’t…
What defines a good leader? If you were to ask a room full of 1000 leaders, you might get 100 different answers. There would be a ton of overlap, some far-fetched ideas, some standards that are impossible to measure up with, but you would also get some fairly consistent feedback. We did the research and…
Do you know who does what and when for your next project? We’re not here to judge; we’re here to help. Sometimes we put the cart before the horse. Sometimes the cart is out in the distance without a horse. Not every church can afford an admin and not every admin knows how to run…
“Whatever isn’t measured doesn’t matter.” Analytics drive the all important game of audience engagement. If you are a teacher, you were taken through a system of metrics in your credentialing process known as SMART goals. These SMART goals are the metrics you use to make sure the things you teach your students are the things…
Why do you do what you do and how do you do it? Burger King and McDonalds have hundreds of options while In N Out just has a few. While one wants a more complete menu, the other wants a better burger. It’s the difference between attempting to satisfy everyone on the planet versus your specific…