Oil changes make all the difference in the world. It can help bring a near dead car back to life. High octane gasoline does the same. It brings new life into an already great car. Don’t believe it? Try it in your car and see the difference. After your next oil change, take the car…

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Ideas are cheap. Ideas are easy. Ideas are common. Everybody has ideas. Ideas are highly, highly overvalued. Execution is all that matters. – Casey Neistat Now that you know, what will you do?  If you can take what you’ve learned so far from the articles on brand identity, strategy, and voice, then we can take the…

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What sets your church apart from the crowd of churches in your own backyard?  The sad part of that statement is, not much. Or at least, not much according to the average person. For the most part, churches are invisible except to those who are looking for one. If you’re like Verve Church in Las Vegas,…

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You measure what matters. If you’ve been following for any amount of time, you know that we are hard core proponents of creating a strong a consistent brand. We have always pushed for a brand that lasts over the brand that works for the here and now. While people like the new, they love the…

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Earlier in the week we touched on the idea that your brand is your story. Your brand is You. Naturally, our next step is to discover how your brand can build a relationship with the those you wish to reach. Like any healthy relationship, the core foundation is trust. A person’s connection with your brand…

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