While visits and unique users are important, engagement is key. Your website traffic matters, but it is not the baseline that determines where you are succeeding or failing with your website. While it can help paint the overall picture of the site, it is only a small portion of it. You need to narrow in…
As a general rule, you start with the end in mind. We like to start every client and project off by answering three important questions: Why is it important to your audience? What will happen if they take the next step? How will things be better for them? If you answer these questions, then you can…
Reminder: Simplicity is success. The object of your website is not to wow your audience, but rather to help them take their next right step and visit you in person. According to Google, 65% of people make the decision to visit you in person AFTER they visit you online. Your goal is to help them…