You don’t define your brand, you discover it.  “Don’t put the cart before the horse.” “Don’t count your chickens before they hatch.” Two phrases that perfectly encapsulate this idea, to not define your brand, before you have the opportunity to discover it. Companies want to create a good name for themselves. But when building a…

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“HELP! God’s Solutions to Life’s Problems” is all about the church helping community find answers to what’s going on in the world around them. And when you think about it, life presents many questions we have a difficult time answering on our own: from horrible neighbors, to out of control kids and a self-destructing marriage,…

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What good is a baseball player who hits a single every time and yet never runs to first? Or how about a car that looks amazing but doesn’t have a driver to operate it? What good is a beautiful website that doesn’t have a next step for its users at every section of their website?…

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