Posts Tagged ‘branding’
Why and How to Rebrand
Your brand is what people say when you leave the room. – Jeff Bezos Your brand is your reputation. Branding positions you. Marketing brings the two together to share an effective story. But … what do you do when it’s just not working? You’ve been around for decades, people know your brand, they know what…
Read MoreHold Onto Your Mission
This weekend we witnessed history. Starting with the inauguration of President Donald Trump and leading into the largest one day protest rally ever, the Women’s March on Washington. The weekend was transformative for so many Americans, yet for many more, cemented the idea that we are divided as a nation, and that this division does not…
Read MoreFive Reasons We Are Thankful
It’s almost an anthem for us, that we start and end with the church in mind. We love the church. Like really, genuinely, with all we have, love the church. It’s where we came to faith. It’s where new friends became family. It’s where we met Jesus in real and practical ways. If there is…
Read MoreIt Always Comes Back to Why
Whether you are a new church plant in the pre-launch phase or an existing church a decade down the road, there is always room for improvement, or what we would like to call, refinement. We had a conversation with a client over the weekend and discussed this specific point. They’re four years into their church plant, have…
Read MoreStop Telling and Start Showing
Today’s world is full of noise. We are constantly being bombarded by statistics, outlandish promises, and gimmicks to get us to press the “buy” button. Maybe it’s a phone call that interrupts your dinner or five seconds on youtube you are forced to bear before you can hit the magical “skip ad” button. In our…
Read MoreBuilding a Brand People Will Trust
Earlier in the week we touched on the idea that your brand is your story. Your brand is You. Naturally, our next step is to discover how your brand can build a relationship with the those you wish to reach. Like any healthy relationship, the core foundation is trust. A person’s connection with your brand…
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