Partners, Not Clients

We use the term clients when we refer to those who use our services. But our clients are more than just mere clients; they’re partners. They’re partners with us because we rarely have one and done clients. We have consistent comeback users, who value not only our work, but the relationship we have developed with them. And…

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Be An Original

No one likes a poser.  You go the skate park, and you instantly know the person who likes to dress like a skater but who can’t hang with the rest of the crew. You head to a party, and you can tell who belongs there and who is struggling to fit in. You go to…

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Don’t define your brand; Discover it.

You don’t define your brand, you discover it.  “Don’t put the cart before the horse.” “Don’t count your chickens before they hatch.” Two phrases that perfectly encapsulate this idea, to not define your brand, before you have the opportunity to discover it. Companies want to create a good name for themselves. But when building a…

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3 Keys to Branding Christmas

Trees go up and the lights come on, but a lot of churches fail to leverage the Christmas season to their advantage. Things are either half-way done or not done at all. Boards think it’s just the season and not all that important. And worship ministers across the US slap up a few decorations and…

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