Somewhere along the road, someone told you to stick with your designer. That they’re the best in the world. That they are the only ones who could meet your needs. That they know how to get you there. Someone said that. They told that to your face. And you believed them. Now you’re stuck. You’re…
Oil changes make all the difference in the world. It can help bring a near dead car back to life. High octane gasoline does the same. It brings new life into an already great car. Don’t believe it? Try it in your car and see the difference. After your next oil change, take the car…
Ideas are cheap. Ideas are easy. Ideas are common. Everybody has ideas. Ideas are highly, highly overvalued. Execution is all that matters. – Casey Neistat Now that you know, what will you do? If you can take what you’ve learned so far from the articles on brand identity, strategy, and voice, then we can take the…
What sets your church apart from the crowd of churches in your own backyard? The sad part of that statement is, not much. Or at least, not much according to the average person. For the most part, churches are invisible except to those who are looking for one. If you’re like Verve Church in Las Vegas,…
You measure what matters. If you’ve been following for any amount of time, you know that we are hard core proponents of creating a strong a consistent brand. We have always pushed for a brand that lasts over the brand that works for the here and now. While people like the new, they love the…
It’s about your “why”. Why do you do what you do, and how do you communicate it? This is the single most important question that weighs heavily on the heart of every great leader. When it comes to branding, having the freshest look is not the most important thing; knowing who you are and how you’re communicating…