Brand for longevity, not immediacy. [Don’t be hip, be eternal.] Like you, we know who we are and what we are about. Our mission statement is clear, in that we are “creativity that works.” We love what we do and know that we start and end with the church in mind. So when one of…
Before we get into the meat of it all, there are a few items we need to cover. First, there are no such things as smartphones anymore; only phones. Everyone has a connected device and they’re able to play and work online anywhere in the world. The saturation point has reach max capacity. Second, ninety-two percent of…
This weekend we witnessed history. Starting with the inauguration of President Donald Trump and leading into the largest one day protest rally ever, the Women’s March on Washington. The weekend was transformative for so many Americans, yet for many more, cemented the idea that we are divided as a nation, and that this division does not…
Much has been made of the difference between management and leadership in the past 40 years of business literature. A few of the typical thoughts include: “Managers do things right but leaders do the right things.” – Warren Bennis “When you’re a manager, you work for your company. When you’re a leader, your company works…
“True religion is not found in solitude, it’s found in serving others.” – Larry Osborne, North Coast Church As we come into Thanksgiving week in a rush, let us not forget what it’s all about: Giving Thanks. Sure, there is a ton of history that plays into this day: From the founding of our nation,…
“We measure what’s important to us.” What is your end goal? Most can answer this question, but so many don’t know how to get there. They know what they want things to look like at the end, but have no idea how to make it look that way. We see this in branding, as every…